Business Tip: Free eBooks to Help Grow Your Studio.

For this week's tip we're breaking away from our normal weekly format. We've compiled links to over a dozen free eBooks, PDFs, and Manifestos, containing a plethora of sales, marketing, and management strategies to help you run and grow a successful creative studio. We've linked directly to the PDFs for most of these books:

1. The Word Of Mouth Manual
2. Win Without Pitching Manifesto
3. Ten Tests of Your Studio's Positioning
4. The Design Funnel
5. Time Management for Creative People
6. The Guide to Making Passive Income
7. How To Be Creative
8. Web Designer's Success Guide
9. AIGA's "Why Design?" Booklet
10. A Primer in Social Media
11. Business Start-up Guide for Designers and Makers
12. Branding vs Advertising

No list of marketing ebooks would be complete without including the contributions of Seth Godin whose book, The Ideavirus, is claimed to be the most downloaded eBook of all time. Here are some of his many freely available publications in roughly chronological order:

14. The Ideavirus
15. The Bootstrapper's Bible
16. Really Bad Powerpoint
17. Knock Knock
18. Who's There?
19. Flipping the Funnel
20. Do Less
21. Pushing Past the Dip: How to Become the Best in the World
22. Marketing Mismatch: When New Won't Work With Old.

This list may continue to grow, so check back. We'll post additional good, free books we discover on the blog version of this tips newsletter:

Full Tip: Free eBooks to Help Grow Your Studio.

Source: Lately, we've heard a lot of studio owners expressing a renewed focus on their sales and marketing efforts. We are strong believers that healthy design firms must maintain a consistent, ongoing marketing effort.

Upcoming: CreativeTechs Online Webinars.

Wednesday, August 6 - Google for Graphic Designers.
Wednesday, August 13 - Creating Interactive PDFs.
Wednesday, August 20 - HTML Email Newsletters.
Wednesday, August 27 - Prepress with PDFs.

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CreativeTechs Tips is a weekly newsletter for creative professionals who use Macs. It is written by CreativeTechs's founder, Craig Swanson. Each week we publish a fresh mix of left-brain and right-brain tips based on our real world experiences supporting hundreds of creative teams in the greater Seattle area. For a complete archive of previous tips, visit www.creativetechs.com/tips

For IT Professionals supporting Mac users, visit Make Mac Work. This weekly technical blog focuses on IT issues facing Macs in Enterprise environments. It is written by CreativeTechs' lead enterprise engineer, Jordan Bojar. For an archive of previous topics, visit www.makemacwork.com

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