Curious how your website traffic compares to your competition? Alexa.com offers a fascinating ranking measurement that lets you pull up the traffic history for any website you wish.
Think of Alexa.com as a form of Nielsen Ratings for websites. Alexa collects traffic data from users who have the Alexa toolbar installed on their web browser. The resulting traffic data is flawed — yet while not completely accurate, this information does provide a useful tool for designers tasked with improving their client’s competitive web positioning.
