It’s a question that most modern professionals have pondered at one point: which is better, PC or Mac? There’s no clear-cut answer. However, while Windows PC has long been the popular choice among business owners, there is a significant pattern emerging. More and more companies are choosing to make the switch from Microsoft to Apple.

If you’re one of these companies, or if you’ve ever considered making the switch from PC to Mac, you probably have some questions and concerns about making the switch as seamless as possible. Check out the info below to get the inside scoop on streamlining your switch from PC to Mac.

Understanding the Mac Difference: What Draws Windows Users to Make the Switch?

There’s no point in waging a war between PC and Mac – people have preferences and some prefer to stick with what they know. However, there are some key benefits that a switch to Mac offers – especially for business owners. While the increased price tag often leaves business owners wary, there really are concrete reasons to support Mac investments. We’ll get into some of the leading security and functionality benefits later, but for now, let’s break down the basic benefits of switching to Mac.

Ease of Use

First and foremost, Mac users agree: the machines are easy to use and highly intuitive. Mac users rave about the usefulness of Mac keyboard shortcuts and the overall efficiency of the Mac interface and operating system. Safe to say, most business owners would agree: what’s better than a new device that’s easy to use?

Quality & Value

While Mac devices generally look sleeker and nicer than their Windows counterparts, Mac benefits aren’t limited to their good looks. Mac devices are built with high-end materials, they last for years longer than PC’s and they hold their value incredibly well. This means that while PC’s might be cheaper, you’ll spend a lot less on replacements and repairs in the long run with Apple.

Modernity & Connection

Another great thing about switching to Mac is saying goodbye to annoying and time-consuming driver updates. Mac’s updates are designed to be quick, easy and automatic – leaving professionals more time to work on core business tasks. Even better? As iPhones quickly become the dominating personal devices for modern professionals, switching to Mac makes the syncing of critical info more accessible.

Re-Examining Security: Security Considerations when Switching to Mac  

Okay, let’s get to the really good stuff. For business owners in a modern business world, IT security is the leading technology priority. Business leaders want to know that no matter what tech tools their using, their company data is secure and protected from invasion. Many modern PC users might have their heart committed to Windows Defender, however, there are a variety of intuitive and built-in security tools that make the switch to Mac worth it.

Here are a few key security highlights that Mac machines offer:

• The great thing about Mac is that it offers countless security features directly built-in to its Unix-based operating system. In addition to this built-in threat management and detection features, Apple prides itself on implementing its own security protocols, meaning Mac’s have a reputation for being more secure than their Windows counterparts.
• Specifically, Mac programs like Gatekeeper use automatic controls to block any programs that have not been digitally approved by Apple. This means that no unauthorized programs can be run on a Mac without explicit approval from machine administrators.
• While many Mac users don’t use any external anti-virus programs, the most prudent of business professionals prefer to have an additional line of defense. Luckily, there are a variety of anti-virus programs designed to work optimally with Mac. You can check out the leading options

Operating a Mac: Functionality Considerations for Former Windows Users

Perhaps the most important consideration when making the switch from PC to Mac is making sure you know how to use your new machine. Without knowing the ins and outs of how Mac’s function – as compared to PC’s – business hours can be eaten up while employees try to figure out the lay of the land.

Here are some key functionality concerns to help new Mac users post-switch:

My system freezes or crashes – what do I do?

For life-long PC users, Ctrl-Alt-Delete is the go-to rescue command when a PC would freeze or an application would stall. New Mac users often get panicked when they realize their Mac keyboard doesn’t have the same function. However, you need not worry that your Mac is dead in the water when the system freezes.

In fact, many Mac users claim that crashes on Apple machines are so uncommon that a Ctrl-Alt-Delete function isn’t even necessary. However, in true Apple fashion, there is a command in place to force-quit crashed or frozen applications. Simply hit Command-Alt-Esc to reboot the app or your machine and get business moving again.

How in the world do I ‘right-click’ on a Mac?

So, you set up a bunch of brand new Mac’s for your team and all of a sudden you’re getting constant questions about the mousepad. On Mac laptops, the mousepad is a giant square with no separations to designate left and right click buttons.

However, there are, of course, a variety of ways for users to ‘right-click’ on a Mac. Users can hold down CTRL while clicking or they can add a ‘secondary click function’ by navigating System Preferences and selecting Trackpad. However, it should be noted that most modern Mac’s can deploy a right-click simply by clicking the bottom-right corner of the Trackpad.

How can I easily transfer my PC data to my new Mac machine?

Once the switch has been made, a huge challenge for business teams is ensuring that all previous PC data is successfully transferred to the new network of Mac’s.

If a company’s old PC’s are equipped with the Windows Vista Service Pack 2 or any later version of Windows, the file transfer process is very simple. Users simply have to download the iCloud application to the Windows Control Panel.

Then, it’s as simple as logging into the iCloud on the control panel using the new Apple ID associated with a Mac machine. Then, you’ll be able to easily sync all your PC files using the iCloud app and they’ll be automatically accessible on the new Mac. For Windows users who were operating on older versions of Window’s can still transfer files, but will need to use a third-party, cloud-based file sharing solution like Google Drive.

I like the Windows OS – is there any way I can use Windows 10 on my Mac?

For some tech users, coming to understand an entirely new operating system is especially challenging. A brand-new Mac will be no use to a veteran Windows user who can’t get a handle on the new OS.

In these cases, it is, in fact, possible to run Windows 10 on a new Mac. In fact, many experts claim that running Windows operating systems on Mac machines offers a much more stable operational experience. To run Windows on a Mac, however, businesses will need access to a virtual machine like those explained here.

Application Management: Navigating Business Apps After Switching from PC to Mac

Professionals rely on a variety of business applications to draft documents, connect with clients and colleagues and manage productivity. For most, the widespread application base is the Microsoft Office suite which includes Word, Excel, PowerPoint, Outlook etc. Luckily, for Office fans, Mac is equipped to support Office 365 subscriptions. Even better? The Mac-based Office apps function nearly identically to the Windows counterparts.

For most, sticking with what you know is the smartest option. However, for those looking to make a complete departure from Microsoft, there Apple offers its own collection of applications, called iWork. Check out some of the leading Mac apps below:

Pages

Pages is Apple’s equivalent to Word and it offers a variety of the same easy-to-use documentation features. The app also includes a variety of dynamic and eye-catching templates that help business drafts stand out.

Numbers

Numbers is Apple’s answer to Excel. Spreadsheets are a critical resource for business operations in any industry. Numbers tries to improve on the mundane Excel format by including colorful tabs and easy to understand features, making it a much less intimidating interface to use.

Keynote

Almost everyone who has worked in a professional setting has created or watched a PowerPoint presentation. Apple’s equivalent is called Keynote and helps users create appealing and professional presentations, with easy-to-use themes and dynamic transitions between slides.

Mail

Mail is the adequately named answer to Microsoft’s Outlook mail. The built-in mail app is straightforward, easy-to-use and sits readily available on the machine’s desktop.

There are also huge benefits to taking advantage of Apple’s dynamic and optimized photo and video-editing apps in more creative industries. Add the ability to collaborate with others, using cross-platform compatibility, and iWork becomes serious competition for Microsoft Office in the pursuit of creating a productivity powerhouse for businesses.

If you’ve decided to make the switch from Windows to Mac, that’s great! Keep the above considerations in mind and you should have nothing but smooth sailing. No matter what your reasons are for switching, Mac devices and operating systems bring a variety of benefits for the most dynamic and busy business professionals.

CreativeTechs has been helping professionals optimize Mac solutions for years. Their team has dynamic experience using and streamlining Mac technology to help businesses drive productivity and growth. If you’re considering making the switch from Windows to Mac or if you already have and need a hand with optimization, reach out to the Creative Techs team anytime at (206) 682-4315.

Explore 7 Ways That macOS High Sierra Helps You Protect Your Privacy and Security  

If you’re an Apple user, you have a lot of things to look forward to in the 13th release of the macOS operating system.  Some highlights include new features, improvements to existing features, and a few updates that will pave the way for future releases.  At the same time, device and internet security have become a growing concern with all internet and device users.  It’s a good idea to learn more about High Sierra security and privacy features, so you know what to expect and what to be careful of.

What Privacy and Security Features Does High Sierra Include?

The October 5 Password Patch

It’s worth mentioning that two security vulnerabilities with High Sierra made the news by the first day of its release on September 25.  These had to do with password hints and actual passwords stored in the keychain.  You can now upload a patch to fix these issues from Apple.  Apple released the patch on October 5.

Security analysts who had a chance to test the new operating system before it was released said they had notified the company about issues before release, so it is somewhat surprising that the company took several days to release this patch.  Prior to that, the company said that users who only downloaded apps from the Apple Store could protect themselves from these issues, but some security analysts weren’t so sure.  In any case, if you have already updated, you should certainly consider installing the patch.

High Sierra’s Built-In Privacy and Security

Besides the patches for these zero-day vulnerabilities, High Sierra also came bundled with plenty of new and updated privacy and security features on its own.

File System

Apple’s update to their new file system deserves the first mention.  Called APFS, or the Apple File System, it now relies on flash technology.  You should enjoy both better performance and improved security.

Improved security and protection features include:

• Improved encryption capabilities
• Crash protection
• Easier backups

Since the upgrade may totally change the way that your device stores all of its data, it’s a good idea to ensure that you have backed up your system before you start installing High Sierra.

Browser Tracking Protection

You probably already know that advertisers try to track your actions as you use your internet browser.  They usually don’t have malicious intentions.  They simply want to gather data that helps them target advertising better.  At the same time, lots of Apple users would prefer to protect their privacy from this type of tracking software.  The Safari web browser now includes intelligent anti-tracking features that are supposed to be as smart as the advertiser’s trackers.

Advanced Secure Internet Connections

When you visited secure sites, like your bank, you probably noticed that you had an https:// connection and not a https:// connection.  Besides financial institutions, you might have also noticed this on many emails, downloads, or membership sites.  This is an example of improved security through a TLS connection.  This is important, but this kind of security relied upon SHA-1 certificates in the past.  These old-style certificates are no longer secure enough to perform as intended.

Currently, Apple wants all developers to move to SHA-256. certification, which uses much more advanced encryption to protect privacy and security.  This latest update actually applies quite a bit of pressure to get developers to change.  Before High Sierra, your Apple device would offer you a warning that the connection wasn’t truly private and secure.  Now, High Sierra will simply block your connection.  Before you upgrade, you may want to check any secure connections that you rely upon to make sure they will still work.

Weekly Firmware Validation

Once a week, High Sierra will automatically run a firmware check to validate your hardware against any installed firmware on your device.  According to Intego, most users should never see a warning from this check.  A warning could mean that your device has been maliciously tampered with, but it might just mean that you purposefully installed a hack to allow you to run this new operating system upon an unsupported computer.  If the weekly firmware validation does trip a warning, you will have the option to ignore it or to send a report to Apple for further investigation.

Kernel Extension Approvals

Some software will add kernel extensions that add certain functions to the operating system.  For instance, antivirus programs may do this legitimately in order to work.  Still, developers of malicious software may also add kernel extensions in order to cause mischief, so you should always know when it happens.

In any case, High Sierra will offer you a warning the very first time that any software tries to install a kernel extension.  If the extension was already loaded before you installed High Sierra or you have previously approved the extension with High Sierra, you won’t get a warning.  Some hackers have become clever at masking their work to look like legitimate software, so this system isn’t foolproof.

Mostly, High Sierra Offers Better Security and Privacy

This overview of new privacy and security features nitpicked a bit.  It’s important to understand how your device protects you and how that protection may be limited.  Mostly, you should enjoy better security and privacy with High Sierra than you have with your past macOS operating system versions.

Mac users of Microsoft Office 2011 may be in for a nasty shock after upgrading to High Sierra, as Microsoft has announced that it’s no longer supported.  Even Office 2016 users may encounter difficulties. 

It may be no surprise that when you Google “MS Office for Mac”, that the majority of the results returned are alternatives to the popular office productivity software.  The Mac to MS Office relationship has been rocky at best, which started decades ago with the competitive relationship between Steve Jobs and Bill Gates in the 1970s.  While the early years may have been all about how Microsoft could support Apple’s vision, the current reality is quite different. While Apple now has the power to encourage users to move in different directions for their office productivity software, the prevalence of Microsoft Office and Excel dictates that many Mac users still require access to a version of the platforms for their OS.  This makes it particularly challenging when Microsoft decides to deprecate support for a particular version, as they are with Office 2011 for Mac for users who update to the new Mac OS 10.13, codenamed High Sierra.

Preparing Your Mac for an OS Upgrade

The recently-released High Sierra OS has been in beta testing for several months now, giving users plenty of time to preview the new functionality.  The majority of Macs that are newer than 2010 are fully compatible with the new OS, making the free upgrade very attractive to users. However, there are still a few steps you’ll want to take before you make the jump, including:

• Upgrade your apps to ensure compatibility with the new OS
• Check your available space, as you will need several GB’s of free space for the download
• Create a clean backup of your entire system “just in case”

If you’re already test-driving a beta version of High Sierra in a partition or otherwise, downloading the update is a snap.  If there are files behind your partition, you’ll want to transition those back to your core before removing the partition, too.  Many users prefer to run a clean version of a new operating system and install from scratch, while others simply run the upgrade and hope for the best.  The popularity of cloud-based software and storage solutions makes this decision easier than ever — a clean install clears out any lingering after effects from previous software.

Staying Supported

If you’ve purchased a perpetual license version of Microsoft Office for Mac in the past, it may be time for an upgrade.  While these perpetual licenses are technically yours to use “forever”, there is a functional lifespan for each release.  With the Microsoft team dropping support for Office 2011, you do have several options for office productivity software such as upgrading to Office 365, moving to a new perpetual license version of Office 2016 or migrating to a new productivity platform completely.  Making a shift can be a jarring transition, as users get used to keyboard shortcuts and the ability to collaborate with other Office users.  Not only is Microsoft ending support for Office 2011 for Mac, the new macOS High Sierra will not support 32-bit apps like Office 2011 “without compromises”, as their developers say.  Taken together, these two facts mean it could be nearly impossible to run High Sierra with Office 2011 without significant problems — if it works at all.  While neither set of developers are saying that Office 2011 for Mac and High Sierra are completely incompatible, they are stating that users are on their own and completely unsupported if they choose to go in this direction.

Available Options

While perhaps the simplest option for Office for Mac aficionados is to delay upgrading their OS to High Sierra, this is a short-term solution at best.  Anytime you avoid updates you’re opening your systems up to the potential for security vulnerabilities such as malware and ransomware.  If you do wish to continue using both your Mac and Microsoft Office, the upgrade options are relatively straightforward.  You can purchase a single-Mac perpetual license of Office 2016 for Mac for a reasonable one-time price, which will get you back up and running.  However, there are challenges with this setup as well, as the upcoming Office 2019 will be rolling out new functionality and will require you to make an upgrade again in less than 18 months.  Alternatively, you could begin a subscription with Office 365, which provides you with expanded access to productivity tools and even covers a tablet, phone and other devices for each individual subscription.  The low monthly rate for the cloud-based software may be attractive for many users and businesses.  Finally, you could take a different route entirely and decide to transfer to Apple’s iWork suite, Google Docs or Office Online — the completely free (but feature light) version of the most popular Office platforms.

Determining which version is right for your business needs can be challenging, so let the professionals at {company} work with your team to define the right solution.  Contact us today at {phone} or via email to {email} for your free initial consultation.

The annual launch of the new iPhone lineup is here, and the inclusion of iPhone X may seem a bit confusing.

Learn why Apple may have chosen to use this unique name for its newest iPhone.  

It’s no longer a secret. Since a leak just days before the official release, people have known this year’s annual iPhone release will be something special. Apple’s not only launching iPhone 8 and iPhone 8 Plus on September 23, but will offer an additional option which is a mysterious and radical departure from the look of their previous iPhone. Apple calls this new phone, iPhone X. “X” as in the Roman numeral ten. Wait! Is Apple really calling it iPhone 10? What happened to iPhone 9?

Is This Just an Apple Marketing Ploy?

It’s almost impossible to know for sure what to expect from a company like Apple. They’ve had a history of blazing their own trail for everyone else to follow. However, with the launch of the iPhone X, Apple is closely following in the footsteps of another computer giant, Microsoft.

Microsoft famously chose to skip Windows 9, and jump straight from Windows 8 to Windows 10. There was an immediate backlash when this happened, with people accusing Microsoft of trying to use the double-digit version number to convince reluctant Windows users to cough up the cash for an upgrade. Is the odd name choice just Apple’s attempt to get fans to buy a new phone when there isn’t a compelling need to do so?

On the one hand, the official reason for the odd naming convention is that it’s a tribute to the iPhone’s 10th anniversary. While this may be part of the reason, I can’t believe there isn’t something else going on here. Anyone who’s been following the release of new iPhones in recent years (which is probably most people) will notice that the S version is missing from the iPhone 8 lineup. This probably isn’t an oversight, but a measured response to this year’s release of the Galaxy S8 from Samsung. Perhaps Apple wants to avoid confusion of their iPhone model with a competitor’s.

On the other hand, a few critics hold the improbable belief that by calling the new iPhone design X, Apple is attempting to play off the word “exclusive” to create a psychological need for early adopters to purchase it. What’s more likely is that Apple wanted to add a little more cache to this unique model, and the special naming convention let them deviate from the iPhone’s normal look without creating any additional expectations for future iPhones.

Of course, there’s an even more practical reason why the marketing gurus at Apple could have called the new phone X. With a price point well above the cost of other iPhones, the one-off name lets them charge a higher price without appearing too greedy.

Apple may also be engaging in one of its favorite marketing techniques called “price anchoring.” Since the entry-level iPhone cost $999, a price that’s significantly more expensive than the $699 for the most basic iPhone 8 (and makes the iPhone 8 Plus a downright bargain at only $799), this technique of offering a higher-priced version makes it seem more affordable by comparison.

What Makes the iPhone X Special?

So, is the iPhone X worth $999? The answer to this important question is yes, but only if you count yourself among the most ardent Apple supporters, and you have the cash to spare. iPhone X needs a bit of magic to assuage some of the guilt of buying it. Fortunately, the new model delivers a good amount of sparkle with its new look and capabilities.

The biggest change you’ll notice is that the screen takes up almost all the real estate on the front of the phone. Almost, but not all. Apple did away with the Home button on the bottom of the phone and stretched the screen to fill up much of the front. The screen is quite large at 5.8″. However, despite what some people claim, iPhone X is not bezel-less. But, it’s Apple’s first OLED screen and has a 2436 x 1125 resolution which is impressive.

One of the most anticipated features of the iPhone X is Face ID which allows you to unlock it by simply smiling at the camera. This is a new technology for iPhone, and despite its failure to function at the introductory presentation, Apple assures everything will work fine upon the launch. Plus, the rear-facing camera offers a 12-megapixel rear camera with dual optical image stabilization that allows for wide-angle and telephoto photographs. The camera also has options to take better selfies using Portrait mode and offers TrueDepth, which helps the camera analyze up to 50 muscles in a user’s face to allow for some fun animation possibilities.

The same A11 Bionic chip with 64-bit architecture powers the iPhone X, which powers the iPhone 8 and 8 Plus as well. And, the iPhone X runs on the brand-new OS 11 and works with Qi chargers, to allow for wireless charging capability—Another great feature.

As someone who’s always interested in new technology, the new iPhone X is intriguing, but I don’t know if I see myself spending the money to buy this model. However, for people who spend a lot of time with their phones, and might regret purchasing one of the iPhone 8 models, I think it would be a reasonable purchase.

Apple’s latest release party included a new iPhone 8, 8 Plus and X.  Get the details on new features such as augmented reality, wireless charging, and facial recognition. 

Ready for your closeup? Apple is betting that millions of Americans are willing to shell out a whopping $999.00 for the iPhone X, which comes standard with image unlock so you’ll never have to enter a passcode again. This is only one of the several announcements at the recent Apple unveiling that included the upcoming iOS 11, a 4K Apple TV, an LTE Watch and the iPhone 8 and 8 Plus.

While there were some “Wow!” moments onstage, the biggest moments may be the wireless charging of the iPhone 8 and X models, and the insider view of the futuristic-looking new Apple Campus that includes the Steve Jobs Theater.

Apple’s Love of Media

Apple has a long history announcing new products, redesigns, and upgrades in September. Apple’s marketing teams create a buzz that leads up to the “big reveal” in a way that encourages speculation and free media attention that most organizations would love to have. From the initial announcement of the iPhone in 2007 to the iPhone X announcement in 2017, these annual announcements are now live-streamed and widely anticipated by Apple fanboys and girls around the globe.

The iPhone 8 and 8 Plus

You might think that the iPhone X would seriously overshadow any other new release, but the iPhone 8 and 8 Plus are solid offerings in their own right. The incremental improvements made to the iPhone 7 included an improved Retina Display that provided a wider range of viewing angles, and True Tone technology that automatically balances the white portions of an image based on your surroundings. These subtle changes aren’t the real news–The screaming fast processor speed is what stopped the (virtual) presses.

The new generation of iPhones is expected to take handheld gaming to a new level with 3D elements rendering in real time. One other interesting tidbit is something that Apple fans have been waiting for: wireless charging. The Qi standard for charging pads was adopted by Apple, which was a good move considering the number of Qi charging units already deployed around the world.

The Apple Watch—Series 3  

Apple Watch aficionados have long been frustrated with the need to maintain a link between their Watch and iPhone. However, all this goes away with the reveal of Apple’s new Watch with cellular capability. The new device will have built-in LTE functionality that’s compatible with all major carriers: AT&T, Sprint, Verizon and T-Mobile in the U.S.—And will carry an affordable add-on cost to your current connectivity plan.

Upgrades include the ability to hear Siri directly through the speakers, a water-resistant mechanism for swim tracking, and an onboard GPS. A barometric altimeter allows for step tracking, something that exercise enthusiasts found lacking in previous versions of the Watch. Fortunately, these upgrades have been built into a form factor that’s not significantly larger than the current version. Updates to the WatchOS are anticipated with version 4 in the coming months that will bring additional functionality tweaks and some new watch faces.

Original Content: 4K Apple TV

Apple TV continues to gain mainstream adoption as consumers make the switch from traditional cable television to on-demand options. The new 4K Apple TV provides a speedier interface that allows for streaming of high-density content. However, it’s important to note that users will only be able to see 4K if their viewing device is outfitted for that type of display.

This update helps Apple get ready for a new era of original content creation, and delivery meant to directly compete with Netflix and other online viewing services. The Apple team’s $1 billion pledge towards producing and procuring original content in 2018, means it will be an exciting year for viewers.

Augmented Reality

One of the most exciting new announcements was the augmented reality functionality that’s coming with the iPhone 8, 8 Plus and X. A range of demos provided engaging viewing at the event, with everything from sports to gaming – and with high-quality virtual graphics overlaid on images of the real world.

The new ARKit aims to encourage developers to take full advantage of the new augmented-reality features—And game houses and others are jumping on board to open portals into virtual worlds. The revolutionary part of this announcement is that it will take augmented reality out of the world of the few (think Google Glass), and into the hands of anyone with a recent version of the iPhone.

Want to learn more about how you can leverage new technology at your business? Contact {company} by calling {phone} or via email at {email}. Our friendly advisors will work with you on BYOD strategies, security and IT-optimization techniques.